ASIS&T Metro New York

Digital Governance Fails Because We’re Afraid of Cultural Change

1. The internet puts new demands on our content. Customers expect useful, usable content across channels and devices, all the time.
2. Organizations (usually) aren’t setup to deal with this reality. People avoid talking about content because it’s messy, political, and hard to do well.
3. So our content is a mess, and nobody takes responsibility for fixing it. This creates problems for both the business and the customer. It also drives us crazy.
4. Content is important, damnit! It’s a business asset. Content strategy provides a way for us to fix these problems, helping us spread the word about the value of content throughout the organization and around the world.

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Interview with Jonathan Kahn

http://www.uxbooth.com/articles/a-taste-of-confab-2013/